Are we here to fill a niche? Did we feel there was a need for another eco-friendly brand of kids clothing? Is there a gaping void in the kids clothing industry without ella d.? Perhaps….
But the real reason we’ve created ella d. is our mild obsession with our precocious (and precious) daughter. Yes, we know someday we’ll fight and say things we’ll regret…but right now we are just completely crazy about her, and how adorable she looks in these fun, comfortable clothes. Our mild obsession leads us to ensure that every ella d. garment is made from the best materials and from sources and resources that are cognizant of sustainable practices and that maintain a commitment to keeping this planet wonderful for our bundle of joy. And if, while we are entertaining our obsession, we help create jobs locally and support local Super Natural British Columbia factories while maintaining fair business practices and fair prices, then all the better!
These clothes were created out of love, love for our cutie-patootie, love for our local Vancouver, BC community and love for our planet….we think you’ll love them too!